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Choose to be flexible and customize.  
  
To provide a website with a personal really feel, the template must be tweaked. If companies will only depend on common templates that don't have their own unique enter, their website will not be set apart from thousands of other competitors that use the same template.  
  
For this reason, those who developed these templates supply customization options. Some of them give a multitude of customization options to users but others only give just a few options to make some changes on particular elements of their website.  
  
Those who should not builders could really feel that being more flexible in building their website makes it more complicated so would quite go for limited customization options.  
  
Nevertheless, they should look further ahead into the future. Later on, they could have to include non-default elements to their website and this can only be attainable with versatile customization options.  
  
Always decide on a responsive design.  
  
This is quite obvious. A site that is not responsive is considered obsolete. Because of responsive templates, it is now possible to adjust the format of a website so it can register well on screens of various devices. Loads of site visitors is generated from mobile devices since many people use their cell phones to go looking and shop online and this trend will increase each time.  
  
So, companies need to keep this in mind. It doesn't matter what the area of interest or demographic of their website, even if it is a news feed or an e-commerce site, if the website does not look good on mobile phones and other handheld devices, this will hurt their business.  
  
Not very long ago, responsive design was only optional but things are different nowadays and numerous templates have changed loads and provide responsive and mobile-friendly themes. Still, there are a number of templates that do not give mobile-friendly layouts. Businesses should avoid these aberrations.  
  
Go for SEO friendly templates.  
  
Businesses definitely need more individuals to discover their website and this shouldn't be possible without Search Engine Optimisation or SEO. Even when they aren't able to create a charming website with remarkable content, if they need their web page to have a better rank in engines like google, they have to make use of search engine optimisation techniques.  
  
Aside from using lovely designs, they must provide smooth navigation and a stable hierarchy. In addition, they should use a particular template constantly and never a different one in each category. Utilizing loads of templates make it harder for customers to navigate to their website.  
  
Although some templates have a superb design, web optimization might still see it as poorly written so they should get web optimization friendly templates. If templates are poorly coded, the website takes longer to load, which will have an effect on their ranking.  
  
Google and other serps have been clear in saying that extra loading time contributes to ranking so it is finest to decide on a well written template. Even when templates are search engine optimized, they have to be knowledgeable on the subject and for this reason, content material is just as important.  
  
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